Between hanging out with your friends, updating your status on Twitter, and logging in hours at your day job, you’ve probably dreamed about being your own boss. After all, when you work for yourself you can make as much money as you want and have the free time to enjoy it. While many entrepreneurs have started their own home based business for those exact two reasons, going into business for yourself is not as easy as it sounds. After all, even Facebook founder Mark Zuckerberg struggled a few years before his baby became the social phenomenon it is today.There are thousands of home based business opportunities out there that claim to have the perfect system that will make you rich. The truth is, very few of them actually do. It is important to your personal and financial goals that you learn how to tell the difference between home based business opportunities that are golden and which ones are bogus.Industry SaturationIn theory there is room for everyone in the business world. If you have a good product that people are willing to buy, then you could start a home based business and become very successful. In practice, however, industries become saturated as people piggyback the success of others and offer similar products that are the same quality and value as their competitors.When everyone is trying to get a slice of the same pie, the size of that slice gets smaller and smaller. Some people are able to carve out a bigger piece for themselves and some are only able to get a few crumbs. The point is, unless the product is going to revolutionize the industry in some way, you should avoid starting a home based business in an industry where there are already an overabundance of players. Instead look for an opportunity in an industry experiencing major growth.Product PricingMost home based business opportunities sell decent products. Make no mistake. There are some stinkers out there. But on average the products work as advertised. The problem many work at home entrepreneurs run into is that the products are overpriced.Your sponsor will encourage you to overcome your client’s objections by trying to convince them that the cost of the products is the same as similar ones in retail stores. However customers today are savvy and resourceful and will see right through that sales tactic. Your best bet is to find a home business opportunity that sells a product worth the price or, even better, doesn’t require customers to alter their shopping habits at all.The Marketing SystemThe heart of any home business is the marketing system. Without a good marketing system, your business is toast to put it bluntly. Even if you have an average product, if you partner it with a great marketing system then you’ll experience success. However, a poor marketing system will tank your home based business faster than an inappropriate status update on Facebook.When sourcing home based business opportunities, check out how they are marketing their products. It’s the 21st century. Are they taking advantage of modern day tools, such as social media marketing outlets, to find and capture the attention of customers? Or are they using outdated tactics, like encouraging cold calling or stalking prospects down in parking lots? If it’s the latter, run far, far away.Choosing the best home based business opportunity can be a challenge but it doesn’t have to. If you are ready to pursue the personal and financial freedom you’ve been dreaming of, visit my business website where you will find information about a business opportunity that combines two fast growing industries with a state of the art marketing system that will propel you to successful heights.

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